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This versatile and dynamic palette is rooted in a deep blue with gold accents. This blue is seasonless and is a foundational colour that enables color mixes throughout the sky spectrum, as well as making a strong statement on its own. The perfect colour anchor to communicate going higher.
We’re leaning into the SIGA brand colours but making them come to life to leverage brand recognition and speak to different times of day. Trustworthy, elevated and timeless. We always ensure a presence of blues within the composition.
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 302 C
CMYK: 100, 48, 12, 58
RGB: 0, 59, 92
HEX: #003b5c
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 422 C 80% tint
CMYK: 33, 24, 24, 0
RGB: 175, 179, 180
HEX: #AFB3B4
PMS 11-4202 Tpx Star White
CMYK: 6, 3, 5, 0
RGB: 237, 239, 236
HEX: #EDEFEC
PMS 7503 C
CMYK: 35, 34, 68, 4
RGB: 168, 152, 104
HEX: #A89968
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7705 C 40% tint
CMYK: 34, 14, 14, 0
RGB: 167, 194, 211
HEX: #A7C2D3
PMS 7503 C
CMYK: 35, 34, 68, 4
RGB: 168, 152, 104
HEX: #A89968
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 11-4202 Tpx Star White
CMYK: 6, 3, 5, 0
RGB: 237, 239, 236
HEX: #EDEFEC
PMS 3288 C
CMYK: 87, 27, 72, 10
RGB: 0, 130, 100
HEX: #008264
PMS 7503 C
CMYK: 35, 34, 68, 4
RGB: 168, 152, 104
HEX: #A89968
PMS 422 C 80% tint
CMYK: 33, 24, 24, 0
RGB: 175, 179, 180
HEX: #AFB3B4
PMS 11-4202 Tpx Star White
CMYK: 6, 3, 5, 0
RGB: 237, 239, 236
HEX: #EDEFEC
PMS 299 C
CMYK: 74, 19, 0, 0
RGB: 0, 163, 224
HEX: #00A3E0
PMS Pantone 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 158 C
CMYK: 5, 65, 100, 0
RGB: 232, 119, 34
HEX: #E87722
PMS Pantone 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 130 C
CMYK: 4, 37, 100, 0
RGB: 242, 169, 0
HEX: #F2A900
PMS Pantone 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 326 C
CMYK: 76, 4, 41, 0
RGB: 0, 179, 169
HEX: #00B2A9
PMS Pantone 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 1925 C
CMYK: 6, 100, 62, 0
RGB: 224, 0, 77
HEX: #E0004D
PMS Pantone 552 C
CMYK: 27, 8, 10, 0
RGB: 184, 211, 219
HEX: #B8D3DB
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 7705 C
CMYK: 100, 13, 5, 41
RGB: 0, 112, 150
HEX: #007096
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
PMS 303 C
CMYK: 100, 47, 22, 82
RGB: 0, 42, 58
HEX: #002a3a
PMS 7503 C 60% tint
CMYK: 24, 22, 42, 0
RGB: 198, 186, 153
HEX: #C6BA99
We’re using two fonts with endless possibilities: Inter and Trade Gothic
Usage: Sub-heads that are sentence case and body copy
The type is a modern, friendly font that communicates sincerity, meaning the font pairs well with bold condensed headline fonts like Trade Gothic. This font is perfect for apps and websites as information can be read quickly, with ease and clarity.
Usage: Headlines or bold statements. UPPERCASE only
The type is modern, but also impactful, meaning the font stands out when paired with other types regardless of the width and weight. The inconsistencies in typesetting and the humanist features in the shape of the characters created a sense of authenticity.
The Diamond has a wide variety of uses and can be different sizes colours and also used as a cutout where appropriate.
All animation movements must rise to communicate the concept of elevating.
The only instance when animation or visual elements can drop is for specific campaigns such as ‘Rewards falling from the sky’, or ‘Dropping rewards in XX days’.
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