Our New Rewards Brand Experience

It all starts here. Use this guide as a high-level overview of how the SIGA Rewards brand comes to life.

About the SIGA Rewards Brand

The SIGA rewards program has evolved to meet the needs of our customers and team across Saskatchewan. Our brand has evolved too. Here we introduce a fresh new design system that maintains the core elements of our brand while keeping our customers’ experience central to going higher and having a seamless and exciting experience.

To achieve this, we’re thoughtfully incorporating beautiful, expressive moments with calm confidence in ways that are optimistic, joyful and recognizably SIGA. By consistently utilizing the diamond logo, an expanded palette and a family of harmonious typefaces, we bring purpose and cohesion to every interaction customers have with our brand.

Saskatchewan, known as the “land of the living skies,” inspires our revitalized brand concept. Just as the sky symbolizes boundless possibilities, our rewards program aims to elevate our patrons’ experiences, making them feel lighter, uplifted, and exhilarated. Welcoming you anytime, we promise endless enjoyment.

Our refreshed brand is all about creating meaningful connections and memorable experiences. By blending artistry with our commitment to customer satisfaction, we ensure that every moment with at our Casinos are uplifting and full of joy. Our goal is to elevate our patron’s experience and bring a sense of excitement and optimism to their day. Welcome to a new era of enjoyment and connection.

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