Brand Verbal Identity
Brand Concept
SIGA Rewards inspires moments of uplift.
The more you play, the higher your rewards go.
Voice: PILLARS
Uplifting
The tone is positive and inspiring, focusing on possibilities and encouraging a sense of hope and achievement. It uses language that motivates and empowers, making people feel lighter and more optimistic.
Genuine
The tone is authentic and sincere, speaking from the heart with honesty and care. It avoids jargon or pretense, creating a sense of trust and relatability by focusing on real connections and shared values.
Exciting
The tone is dynamic and energetic, sparking enthusiasm and anticipation. It uses vivid, action-oriented language that conveys passion and creates a sense of momentum and adventure.
Enjoyment
The tone is approachable and friendly, making interactions feel easy and delightful. It uses warm, conversational language to create a sense of fun and ensure every message leaves a smile.
Voice: Genuine + Uplifting + Entertaining
Genuine
We are genuine in every interaction with our guests. We are true to our heritage crafting an authentic and enjoyable experience.
Uplifting
Uplifting means to positively change your mood – With every interaction, our goal is to help our patrons have a good time and leave feeling great.
Entertaining
Entertaining can mean many things for each person. We strive to entertain you, your way.
Voice Persona
Steve Harvey
If our brand were a person, it would be Steve Harvey. He is genuine, entertaining and polished.
Like Steve Harvey, our brand and the people speaking on behalf of the brand have an uplifting tone that can be funny without being foolish.
Signature Phrases
Level Up
Level up your Casino Experience
Level up your Gaming Experience
Level up your Casino Rewards
Higher
Let’s go higher
Where Rewards take you to new heights
Your Rewards soar higher with every play
